Measurement

We had a departmental review at work, and one of the things we got burned on was measurement. Now I'm a numbers guy and have as many metrics as the next guy, but it seems to me there's alot about what I do at work that isn't necessarily measurable, at least given metrics I can get at.

The issue to me is that if I reduce my work to things that I can measure, I think it leaves out a lot of worthwhile activities. Specific activities are measurable, like a lot of lead generation, delivery, and sell-through - I can track results from that. But how do you measure/place a value on less well defined activities? What's the value of all these agent meetings and consultations we've been having? How do you track the value of a 4 hour meeting without it being overwhelmed by all the other things that happen in the business over the course of a year? It seems worthwhile, and attendees say we have some of the better meetings they've been to - but can I measure the value of all the work? I'm not sure.