Wednesday, June 9, 2010


I saw the word Confusopoly today for the first time. It's a brilliant concept and word coined by Douglas Adams of Dilbert Fame.

Confusopoly "a group of companies with similar products who intentionally confuse customers instead of competing on price."

Here's a little more info.

We were talking at lunch about how confusing cell phone plans are and that it's nearly impossible to compare what should be a fairly similar product across carriers given all the differences in plans. Our thought was it's intentional complexity designed to confuse shoppers. Confusopoly sums up this business strategy perfectly.

BTW, the term is said also to apply to insurance - the business I'm in too - so don't trust a word I say. And don't pay attention to any new financial products which bundle:
- life insurance,
- an accident benefit,
- savings plan,
- investment plan,
- annuity,
- cash return at retirement,
- free airline miles, and
- a free 12 month subscription to your favorite magazine
in a single product that you couldn't possibly hope to understand without taking a night class.

Tip to the Blog of Diminishing Returns for the reference.

No comments: